Improved branding for has a new logo.  It’s been a long time coming, the previous logo was designed 6 years ago and lacked simplicity and a strong metaphor.

The new logo employs all caps and a bold typeface to present a strong presence to support a somewhat awkward name.  A complete re-brand was considered but decided against at this time.  The target symbol in place of the ‘dot’ in ‘dot com’ represents the marketing-driven approach taken by to web design.  Every detail in Iain’s designwork is customer-focused and can be justified in terms of ROI.

Iain also thinks the similarity to the heroic RAF logo is quite cool!  He’s just not sure what to do with it yet.

"Iain clearly has a deep understanding of user needs and business goals and an ability to translate these into well documented designs."

Denise Ross
UX Designer Barclays Bank PLC

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