Web design and web site redesign are marketing solutions that achieve business goals while minimising risks. You want your investment to provide a greater return than it costs, so before commencing design we set targets relating to the business goals of your web site. Examples might be:
- To increase email to your sales department by 50 emails per month
- To reduce emails to your support department by 50 emails per month
This is the crux of UX design.
intraspin.com has substantial experience with UX Design (User Experience Design), an industry term for the process of designing an effective solution that meets business objectives and users needs. It involves the definition of business requirements and their translation into functional requirements, site maps and page layouts through the use of research tools such as competitor analyses, stakeholder interviews, sketches, wireframes, prototypes and more.
Once the site’s structure and page layouts are defined, graphic design skills are applied to enrich the design with colour, texture, depth, typefaces and relevant imagery to enhance contrast, balance and other properties that improve user engagement.
See examples of intraspin.com’s web design work.