UK Google Market Share – March 2007

The latest figures on Google’s market share compared to its primary search competitors Yahoo, MSN, and Ask (formerly Ask Jeeves) have been published by Hitwise. As always, the numbers are astounding, revealing that Google holds a 77% market share, meaning overthree quarters of UK internet searches are made through Google. Yahoo is now holding 8%, and while MSN and Ask are both at 5% and falling.

March 2007 UK Search Market Share

Comparing the UK to the US figures, for which Google has just broken 66.6% or two thirds market share, it’s clear that UK internet searchers even more than US searchers turn first to Google.

A collective 23% is not to be sniffed at, but clearly firms services the UK market and requiring SEO services should look first to SEO specialists with strong results in google.co.uk.

[tags]seo, uk, search engine market, google, yahoo, msn[/tags]

"we have seen a steady improvement in hit rates, now being number one for key terms"

Alan McCaffery
Chairman IRAC

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