UK Google Market Share 2008
Following our post last year on Google UK’s market share in 2007, here are some figures providing an indication of Google’s Market share in the UK in 2008. Hitwise are providing the numbers again, and in a relatively short sampling period during March 2008, they found Google to be holding a market share 87.5%, 10 percentage points greater than the same figures for 2007. They found 73.7% to be using google.co.uk, and 13.8% google.com. Clearly Yahoo, Microsoft and Ask among others have therefore lost ground to their primary competitor.