Improved branding for intraspin.com
intraspin.com has a new logo. It’s been a long time coming, the previous logo was designed 6 years ago and lacked simplicity and a strong metaphor.
The new logo employs all caps and a bold typeface to present a strong presence to support a somewhat awkward name. A complete re-brand was considered but decided against at this time. The target symbol in place of the ‘dot’ in ‘dot com’ represents the marketing-driven approach taken by intraspin.com to web design. Every detail in Iain’s designwork is customer-focused and can be justified in terms of ROI.